How ads are labelled

FirstSpotted features creators in two ways, and we always show which is which.

Editor’s picks (free)

Chosen by our team on merit. Nobody pays for these. They are marked “Editor’s pick”.

Fast-track spots (paid)

A creator paid for a guaranteed place in that day’s drop. These are advertising and are marked “Sponsored” on the site and in the daily email. Their links carry rel=“sponsored”. Paying buys placement only: it doesn’t mean we endorse the creator, and we never promise anyone views, followers or deals.

Sponsors

Brands that sponsor a category or the daily email are named as sponsors wherever they appear.